Dyson has just launched its first toothbrush, and it’s already got people talking. It has a built-in camera, AI-guided flossing, and a £419.99 price tag. That combination makes the Dyson toothbrush a genuinely unusual product to see land in the oral care space, more familiar territory for vacuum cleaners and hairdryers than for something you put in your mouth. As dentists, we get asked about new gadgets like this fairly often. So here’s our honest, clinical view on what it actually does, and whether it’s worth the money.
What the Dyson toothbrush actually is
The Dyson CameraJet is an electric toothbrush with a tiny built-in camera and a water flosser combined into one handle. The camera analyses dozens of images a second while you brush. Onboard software uses this to spot the gaps between your teeth. Once it finds a gap, it fires a short, targeted jet of water or mouth rinse into that space. The aim is to floss it automatically as you go.
It also has a live view feature through a companion app. This lets you watch footage of your own mouth while you brush. There are a few sonic brushing modes too, along with a dock that charges the handle and refills the water reservoir in one go. Full specs are on Dyson’s own product page, if you want the manufacturer’s own claims in detail.
Why this Dyson toothbrush review matters to us as dentists
We’re genuinely glad to see a major engineering brand taking oral hygiene this seriously. Anything that gets people thinking more carefully about how they clean their teeth is a good thing in principle.
That said, our job is to give you an honest clinical view, not a marketing one. Here’s where we think the tech genuinely helps, and where it doesn’t change much.
Where the technology genuinely helps
Interdental cleaning is where most people fall short. The single biggest gap in most people’s routines isn’t brushing, it’s cleaning between the teeth. Most adults don’t floss daily. Plaque left between teeth is one of the main drivers of gum disease, and the NHS’s own guidance on interdental cleaning backs this up. Anything that makes that step easier or more automatic is worth taking seriously.
Feedback on technique is genuinely useful. Pressure sensors and guided coverage tracking are already found on several premium electric toothbrushes. These features do help people brush more evenly and avoid pressing too hard, which is a real and common problem we see in practice.
Consistency matters more than most people think. A device that makes flossing feel less like a chore is more likely to actually get used every day. That alone could genuinely improve outcomes for people who currently skip flossing entirely.
Where we’d manage expectations
A jet of water isn’t the same as mechanical flossing. Traditional floss physically scrapes plaque off the tooth surface as it moves. A jet of water or mouth rinse works differently, however well targeted. For some patients with tighter contacts between teeth, it may not fully replace what floss or an interdental brush achieves.
A camera doesn’t replace a dentist’s exam. Seeing a live feed of your own mouth is interesting. But it’s not the same as a trained clinician assessing your gums, checking for early decay, or picking up something on an X-ray. It’s a nice add-on, not a diagnostic tool.
The price is a genuine barrier. At £419.99, this sits well above what most people spend on oral care. A good routine with a standard electric toothbrush, floss, and regular hygienist visits achieves excellent results for a fraction of the cost.
Is the Dyson toothbrush worth it
Comparing the Dyson toothbrush vs a standard electric toothbrush, the honest answer is that it depends on you. If you already brush and floss consistently, it’s a genuinely interesting piece of engineering if you want the most advanced option on the market. If your main struggle is remembering to floss at all, the automatic aspect might make a real difference to your routine.
But if budget is a factor, there’s a simpler route. A good quality electric toothbrush, combined with proper daily flossing and regular professional cleaning, gets you the vast majority of the clinical benefit. It does this without anywhere near the outlay.
What actually matters more than any toothbrush
No toothbrush, however advanced, replaces the basics that genuinely protect your teeth and gums long-term.
- Brushing twice a day for two minutes, with proper technique
- Cleaning between your teeth daily, whether that’s floss, interdental brushes, or a water flosser
- Regular check-ups, so problems are caught early rather than after they’ve progressed
- Professional cleaning from a hygienist, since no brush or jet reaches everywhere plaque and tartar build up
- Reducing sugary and acidic food and drink
If you’re already doing all of this consistently, a fancy toothbrush is a nice-to-have. If you’re not, the toothbrush itself is rarely the limiting factor. A dental check-up and a proper hygiene appointment will tell you far more about where your routine is falling short than any gadget can.
What we recommend at Lateral Dental
Our honest advice is simple: the tool matters less than the habit behind it. Whether you’re using a £5 manual toothbrush or a £419.99 Dyson, the fundamentals are what actually protect your smile long-term. That means brushing properly, cleaning between your teeth, and keeping up with general dentistry check-ups.
If it’s been a while since your last check-up or hygiene visit, that’s genuinely a better first investment than any new gadget. This holds true regardless of how impressive the technology looks. You can find out more about what we offer at Lateral Dental.
What we generally recommend for patients
When patients ask us what toothbrush to buy, our advice rarely centres on brand names. A soft or medium-bristled electric toothbrush with a pressure sensor covers most of what matters for the average patient. Beyond that, technique and consistency make a far bigger difference than the specific model in your hand. We’re always happy to talk through options at a check-up if you’re weighing up an upgrade.
Should you buy it
If the price doesn’t put you off, and you like the idea of extra feedback on your brushing habits, there’s nothing wrong with trying it. It’s a genuinely well-engineered device, and the interdental focus targets a real, common gap in people’s routines. Just don’t expect it to replace the basics, or a dentist’s chair, entirely.
A quick word on the wider trend
The Dyson toothbrush is part of a broader shift towards connected, data-driven oral care devices. We expect to see more products like this over the next few years, from other major brands as well as Dyson. Our view on all of them will likely stay the same: interesting tools, worth trying if the budget allows, but never a substitute for the fundamentals or for professional care.
Frequently asked questions
Is the Dyson toothbrush worth the money? It depends on your current routine. If you already brush and floss well, it’s a premium upgrade rather than a necessity. If flossing is something you consistently skip, the automatic interdental cleaning could genuinely help, though a standard electric toothbrush with proper daily flossing achieves similar clinical results for far less.
How does the Dyson toothbrush compare to a normal electric toothbrush? The core brushing action is broadly similar to other premium sonic toothbrushes. The main difference is the built-in camera and automatic interdental jet, which most electric toothbrushes don’t offer. Whether that’s worth the price gap depends on how consistently you currently floss.
Does the Dyson toothbrush replace flossing? It aims to, using a targeted water jet rather than physical floss. For many people this is a genuine improvement over not flossing at all. It may not fully replace floss for everyone though, particularly where teeth sit very close together.
Can a toothbrush camera replace a dental check-up? No. It’s a useful way to see your own brushing coverage, but it can’t assess gum health, detect early decay, or read an X-ray the way a dentist can. Regular check-ups remain essential regardless of what toothbrush you use.
What’s the Dyson toothbrush price in the UK? The Dyson CameraJet toothbrush is priced at £419.99 in the UK. That’s significantly higher than most premium electric toothbrushes on the market.
If it’s been a while since your last check-up, that’s a better place to start than any new toothbrush. Get in touch and we’ll get you booked in.
Medically reviewed by Dr Matthew Stephens, Principal Dentist at Lateral Dental, GDC number 263989.
